The Team Shop logo was for the launch of the custom team apparel site store. The goal was to feature a sports themed logo that would encompass all sports for anyone looking for team gear.
With the launch of national parks stores the customer could now purchase customized apparel for all of the national parks. This logo was to reflect to feel of the outdoors and adventure.
The Destination store allowed customers to purchase customized gear from any state. The lockup was a combination of a street sign and camera to reflect travel and fun.
A subsidiary business was created to allow businesses to create their own customized apparel shops. The site was only visible to business customers and the goal was to highlight the security of purchasing gear through this site.
Everyone has their favorite fantasy sports league, so why not have your own customer league gear! This logo was to reflect the digital and fun side of fantasy sports.