The goal of the reskin was to improve the brand
New Shopping Paths and Improved Navigations
The new site included simplified navigational elements, additional room for call-to-actions, and set background sizes. These changes allowed for improved customer messaging which aided in the customer moving through the shopping experience on both desktop and mobile with more efficiency.
New Model Photography
We knew that with the new site design we also wanted to add an element of life to the site. As a result, we went out and shot a 5 day shoot at the University of Washington. To accomplish this we needed to scout talent, find/get location approval, hire a photographer, wardrobe, pay for, and plan the shoot. It was the toughest task but it took a team of 4 to do all of it. It really takes a village!